Advantages over other media:

• This medium has a lot of potential for penetration of your products and brand in the market.
• Newspaper advertisements last for a single day and major campaigns in newspapers cost a lot as compared to this medium, as the most expensive ad campaign with this medium goes to Rs 25 per day-per rickshaw for a minimum of 500 rickshaws and this cost reduces further with increase in number of rickshaws.
• Hoardings in the city are stationary while advertisements on the hoods of rickshaw are mobile and hence your reach is almost everywhere in the city.
• Since the rickshaws are mobile, the eye ball hits in the busy streets of the city are a lot more as compared to a newspaper advertisement of a hoarding or electronic media
•  Since this is unique medium, it is going to gain attention from people.
• Corporate Social Responsibility is reflected in your organization’s media planning, or else this can be a part of your CSR.
• Your brand gets immense value and image as potential customers sees your brand behind every other rickshaw while moving around in the city, thus making your brand a talk of the town!