Respected Sir / Ma’am,

Advertising or marketing have become an indispensible part of any organization in today’s times.
This letter has the reference of the projects aimed at “SCIENTIFIC MANAGEMENT OF AUTO RICKSHAWS” being implemented under guidance of the Ministry of Urban Development, Government of India, aimed to standardize the operations of Para-Transit to ensure better first and last mile connectivity for people, which as an offshoot also provides for a host of social welfare benefits for the auto rickshaw drivers in terms of their insurance, savings account, health checkup at ZERO COST to the auto rickshaw drivers. The project is self sustaining based on the revenues generated from advertisements placed on panels on auto rickshaws.

PROFILE :

The project has been awarded by the Ministry of Urban Development, Government of India as the best sustainable urban transport project and details can be sought from the Director (Urban Transport), Ministry of Urban Development, Govt. of India or Divisional Commissioner, Pune / RTO, Pune.

THE PROPOSAL :

In this regard, we most humbly request that your organization may use spaces on auto rickshaws as a mass media for outdoor branding. The advantage of using auto rickshaws is that the impact would be much higher as compared to any other mass media campaign.

OUR SUBMISSION :

In the light of the above, we request that the said modes of publicity may kindly be incorporated in the media planning exercise by your Organization and we are ready to offer the best rates to roll this out to achieve the desired objectives of the exercise.